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How GenX and Millennial Donors Are Transforming Giving

Presented by Susan Kramer

Recorded: October 12, 2022 @ 1PM

The next generation of rising donors – GenXers and Millennials – will have a transformational impact on the charitable causes we care about.

Who are these NextGen donors?

How will they change giving?

Based on the substantial research of Dr. Michael Moody and Sharna Goldseker, you will gain an understanding of how to engage younger donors, learn about their values, how they’re different from other generations.

Join veteran fundraising consultant Michael Rubin as he draws from this research and applies this data to practical action steps you can use in securing major gifts. You will find that it IS worth our time and that, if approached in the right way, these friends WILL give. We promise a fun, interactive and highly practical session!

What you'll learn:

  • Understand GenXers & Millennials, their values, and what drives them to give
  • Identify simple steps to begin engagement
  • Easy ways to start taking action toward solicitation and gifting
  • Longer term innovations to consider when working with NextGen donors
  • Learn from each other – what’s working, what’s not
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Michael Rubin, MBA, CFRE Founder & President @ Michael D. Rubin and Associates

Simonne Valdez Director of Marketing @ Harness



About Michael Rubin, MBA, CFRE

President of Michael D. Rubin and Associates

With nearly 40 years of experience as a nonprofit fundraising professional, Michael Rubin, MBA, CFRE brings a wealth of capabilities, perspective and insight to every consulting engagement. Under Michael’s leadership, Michael D. Rubin and Associates has been engaged by nonprofit organizations with a variety of missions, including: higher education, the arts, independent elementary and secondary schools, health care, public radio, animal welfare, religious, and communal service. Michael’s leadership style inspires a “hands-on” approach within the organization—coupling measurable outcomes with a creative flair.

Michael frequently works alongside board members or staff during face-to-face visits or solicitations for leadership gifts. As a volunteer leader on two boards, Michael understands how important it is to give back as well as to experience first-hand issues facing nonprofit board members.

Prior to founding Michael D. Rubin & Associates, Michael was Director of Development at the Lincoln Park Zoo in Chicago, where he planned and helped execute a $50 million capital campaign. He was also responsible for a broad range of fundraising functions at Rush University Medical Center and Advocate Lutheran General Hospital in Chicago.

He is a Certified Fund Raising Executive (CFRE), a member of the Association of Fundraising Professionals, and earned designation as an associate in the Society of Actuaries. Michael earned his B.A. from the University of Michigan, and his M.B.A. from the Kellogg Graduate School of Management at Northwestern University.

Interactive, Educational & Fun!

“If you can't measure it, you can't improve it.”- Peter Drucker

Genuine connection to the mission & goals


Accountability to supply effective resources

Better understanding of organizational responsibilities

Trusted by Leading Nonprofit Organizations


What I loved about Harness was the emphasis on relationships from the beginning of the donation process.

Carey Dougherty

Malta House


The Harness platform has opened up a whole new channel for us to connect with our supporters!

Daniel Hall

Boys & Girls Club


The user experience from both a donor and admin standpoint is fast, intuitive, and powerful!

Pam Fulk

Carolina Tiger Rescue