Getting Started with Donor Development
Presented by Eddie Allen
Recorded September 14, 2022 @ 2PM
If you’re concentrating on special event fundraising, it costs you 50 cents on the dollar (more when you take into account staff salaries and time), and you actually lose money on direct mail donor acquisition.
Rather than just hoping that the right donors come to your signature annual event, your nonprofit organization gets the best ROI when you invest resources into an ongoing, thoughtful effort to cultivate and contact donors.
In this hands-on, interactive workshop, you will learn:
- No Database-No Donor Development
- Can I see your ID? Identifying your Top 20
- All The Right Moves-Not the Tom Cruise 80's Classic
Eddie Allen Founder/CEO @ Pacific Northwest Fundraising
Simonne Valdez Director of Marketing @ Harness
About Eddie Allen
Founder/CEO/Lead Guide @ Pacific Northwest Fundraising
"I have been involved with fundraising and cause marketing efforts with numerous nonprofits in the area including FISH, Humane Society of SW Washington, Clark County Mural Society, Columbia River Mental Health Foundation, Educational Opportunities for Children and Families, St. Joseph Catholic School & Parish, Leadership Clark County, Pink Lemonade Project, Adventure Without Limits and The Gardner School of Arts & Sciences.
I am a graduate of Clark College and Western Washington University, a member of the 2014 Leadership Clark County class, a National Academy of Sports Medicine certified personal trainer and a two-time winner of the Washington State Umpire of the Year.
For fun, I spend most weekends hiking with my world-class disc dog, Nick the Wonder Dog!"
Interactive, Educational & Fun!
“If you can't measure it, you can't improve it.”- Peter Drucker
Genuine connection to the mission & goals
Accountability to supply effective resources
Better understanding of organizational responsibilities
Trusted by Leading Nonprofit Organizations
What I loved about Harness was the emphasis on relationships from the beginning of the donation process.
The Harness platform has opened up a whole new channel for us to connect with our supporters!
The user experience from both a donor and admin standpoint is fast, intuitive, and powerful!