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Moving from transactional giving

to transformational philanthropy

Presented by Susan Kramer

Recorded: February 22, 2023 @ 1PM

Unpacking your nonprofit's money narrative is crucial for building successful relationships with donors. It helps you understand their passions and tailor fundraising efforts to their specific needs

This webinar will emphasize the importance of understanding your donors and their motivations in order to create effective and meaningful fundraising campaigns.

What you'll learn:

In this common-wisdom busting session, Susan Kramer will share eye-opening insights, including:

  • How To Differentiate Between Transactional And Transformational Giving 

  • How To Excavate The Passion Of The Donor

  • Once You Know The Passion Of The Donor, You Can Craft A Proposal In Their Language

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Susan Kramer Susan Kramer Consulting


About Susan Kramer, 
Susan Kramer Consulting

Everyone Has a Superpower. What is Susan’s superpower?

Through active listening, I can identify how to take your dreams from conception to creation.

With the launch of Susan Kramer Consulting, Susan offers a teachable platform that prepares executives, boards, teams, and individuals to shift into a new paradigm of nonprofit development. This new model is proven to reinvigorate passion, engage stakeholders at every level, and catalyze a new relationship-based approach to donor development. Through educational programming, executive guidance, and on-the-ground support she partners with organizations to overcome common stumbling blocks, strengthen teams, and tap into new sources of funding.

Although Susan’s methodology is unique, she’s proven time and again that overcoming entrenched organizational challenges requires a radical shift. She is a firm believer that unexpected solutions that work are often hidden in plain sight. Through personal experience, Susan attests to the idea that bold exploration with fresh eyes is a necessary journey required of all great leaders and teams. As a consultant, she offers her expertise as a guide on this journey serving as partner-coach, educator, and strategist.

As one with a charming touch for empowering people, driving fundraising initiatives, and executing major organizational transformations, executives are quick to recognize the signature “pixie dust” left in Susan’s wake. Although it’s been many years, millions of donor dollars, and several executive leadership roles since those early days, her experience has emphasized the importance of the key she discovered early on— it is the magic of relationships that unlocks the connection between passion and action. This crucial discovery continues to serve as a foundational element guiding the journeys of organizational transformation she leads today.

Simonne Valdez Director of Marketing @ Harness


About Harness Giving

We’re a diverse group of individuals passionate about harnessing the power of payments to drive real change in the world around us.

From the outset, we’ve been unswervingly dedicated to creating meaningful change in the world. Since then, we’ve seen first-hand how the power of payments can make a positive impact – from unlocking life-saving fundraising for nonprofit organizations to fostering closer customer relationships for card issuers.

In 2017, the nonprofit sector lagged far behind for-profit organizations in innovation. They simply didn’t have the budgets or time to put into technologies that may not have paid off in the long run. That’s where we came in. As passionate advocates of the purpose economy, we believe in taking care of those who take care of others. And by developing award-winning solutions that reorient nonprofit organizations from one-time revenue generation models to long-term recurring giving models, we’ve helped over 1,000 nonprofits build healthier, more sustainable revenue streams.


This webinar is designed for

Executive directors


Board members

Directors of development

Trusted by Leading Nonprofit Organizations


What I loved about Harness was the emphasis on relationships from the beginning of the donation process.

Carey Dougherty

Malta House


The Harness platform has opened up a whole new channel for us to connect with our supporters!

Daniel Hall

Boys & Girls Club


The user experience from both a donor and admin standpoint is fast, intuitive, and powerful!

Pam Fulk

Carolina Tiger Rescue