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Building Capacity for Nonprofits using Online Fundraising Strategies

Presented by Christina Edwards

Recorded: May 2023

Nonprofit capacity building refers to many different types of activities that are all designed to improve and enhance a nonprofit's ability to achieve its mission and sustain itself over time.

Workshop Overview

In this hands-on, interactive workshop, you will learn:

  • The power of social media to cultivate new donors online
  • How often you should promote social fundraisers throughout the year
  • The biggest mistakes nonprofits make converting social media followers to donors (and what to do instead!)
  • Our favorite high-impact social media posts that boost awareness and social action
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Christina Edwards Founder @ Splendid Consulting

Guest Speaker

Simonne Valdez Director of Marketing @ Harness


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About Christina Edwards

Founder of Splendid Consulting

Christina Edwards, Founder of Splendid Consulting, is a marketing expert and coach who helps ambitious social impact businesses and nonprofits increase revenue, supporters, and engagement. She’s ever-passionate about equipping organizations to step into their expertise, be bold, and find their unique voice and audience online. Her packed-out workshops and courses spark enthusiasm, social action, and powerful results. Amplify Social Impact, her signature online course teaches organizations how to make marketing movements that matter online. For more information, visit: www.splendidatl.com or @splendid on Instagram

About Harness 

In an industry that has found it hard to adapt, Harness makes it easier for people to support causes, and allows nonprofits to better reach donors, making more change possible.

Cultivate a New Generation  ✨
Best in class design leading to an unmatched donor experience. Learn how our activation process reduces barriers, increases conversion & can help you raise over 3x more in recurring gifts!
Stewardship at Scale 🚀
Built for automation, to optimize your time. See how our messaging suite automatically stewards all donors that give online through gratifying text messages!
Drive Repeat Gifts 🔁
Cutting edge fundraising technology built to boost giving. See how organizations using Harness are able to cut through the noise with fresh calls-to-action designed to encourage repeat gifts.

Interactive, Educational & Fun!

This workshop is perfect for:

Founders & Executive Directors

If you're leading an organization, now is the time to fully understand and empower your team to fundraise and engage supporters online.

Development & Fundraisers

If you're in Development, you're ready to figure how to convert followers into donors on social media, and finally make those online giving days easy!

Marketers & Comms Roles

This training is for YOU! If your audience has grown stale or you're ready to engage partners, social media influencers, and more, you'll learn the roadmap to do it with ease!

Trusted by Leading Nonprofit Organizations


What I loved about Harness was the emphasis on relationships from the beginning of the donation process.

Carey Dougherty

Malta House


The Harness platform has opened up a whole new channel for us to connect with our supporters!

Daniel Hall

Boys & Girls Club


The user experience from both a donor and admin standpoint is fast, intuitive, and powerful!

Pam Fulk

Carolina Tiger Rescue